Understand your buyers better. Move them forward faster.
We started Scalign on a simple belief: every buyer is different, and the teams that win are the ones who know how to sell to the one in front of them.
Buyer-led is how B2B wins.
Building a great product has never been easier. The companies that win will be the ones that know how to speak to their buyers.
The same thing kept playing out: every buyer is different, but most teams sell to all of them the same way. The reps who win adapt. They lead with what this buyer cares about, get them to open up, and know the move that advances the deal. But that instinct usually lives in a few people's heads and rarely transfers.
The best teams ground every move in buyer context: how they market, how they sell, how they retain. Scalign was built to make that the default.
The People Behind Scalign
The team building Scalign, backed by operators who've scaled revenue across the Nordics and beyond.
Magnus Willumsen
Before founding Scalign, Magnus served as Investment Director at Viking Venture, where he invested in and advised 30+ Nordic B2B software scale-ups on their GTM approach.
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Alyssa Calamari
Background spans creative agencies and startups in New York City, including clients like S&P Global, HexClad Cookware, and Mel Robbins.
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Martinus Ishoel
Full-stack developer with experience across data-driven systems. Background includes engineering roles at Attensi, Plaace, and Helthjem.
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Birte Steen
Revenue Architect and GTM Advisor. Extensive sales leadership at Meltwater (Country Director, Norway), Unacast, Axactor, and Pexip.
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Christoffer V. Herheim
Makes equity compensation easy and accessible for every company. Hosts the Stock 'n Roll podcast on equity management trends.
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Egil Østhus
CEO of Unleash, an open-source feature management platform. Over a decade leading product and engineering at Visma, Get, and Accenture.
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Jennifer Montague
Advising SaaS companies on revenue strategy and scalable GTM execution. Senior roles at Verdane, Planday, Dixa, and Onomondo. Named Nordic Women in Tech's Digital Leader of the Year, 2023.
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Alex Farmer
Chief Commercial Officer at Nezasa (travel tech). Founder of Customer Success Excellence — the first global CS awards, acquired by Hook in 2025.
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Alexandra Teachout
Previously led product marketing at Cognite, Xeneta, and HERE Technologies. Specializes in positioning and GTM strategy for global SaaS products.
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William Dileso
GTM executive advising international SaaS companies. Currently advising Sensorita. Senior roles at Danelec, Aize, and Xeneta, where he launched and scaled U.S. operations.
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